BILLY DUVALLE

®2024

Vitruvi:
Essence in Motion

Vitruvi:
Essence in Motion

Vitruvi is a design-first home scenting brand with a rich heritage since 2015. For our latest phase, the focus was on refining and implementing the new rebranding to create a consistent, compelling brand narrative. My role centered on bringing the refreshed vision to life through creative execution.

CLIENT
Vitruvi

DELIVERABLES
Photoshoot Production
Campaign & Activation
A/B Testing Framework
Digital Asset Library
Project Management

CLIENT
Vitruvi

DELIVERABLES
Photoshoot Production
Campaign & Activation
A/B Testing Framework
Digital Asset Library
Project Management

YEAR
2023

role
creative director

YEAR
2023

role
creative director

The rebrand introduced a refined visual identity, updated packaging, and a new website experience that emphasized the intersection of design and wellness.

The Process

Creative Direction & Asset Iteration Developed creative guidelines and collaborated with design teams to refine visual assets.

Photoshoot & Campaign Execution Planned and directed photoshoots while conceptualizing integrated marketing activations.

Digital Testing Ran A/B tests on landing pages to optimize engagement.

Feedback Integration Used user and team insights to refine visuals and messaging.

The Process

Creative Direction & Asset Iteration Developed creative guidelines and collaborated with design teams to refine visual assets.

Photoshoot & Campaign Execution Planned and directed photoshoots while conceptualizing integrated marketing activations.

Digital Testing Ran A/B tests on landing pages to optimize engagement.

Feedback Integration Used user and team insights to refine visuals and messaging.

The Outcome


Digital Engagement The refreshed visuals boosted landing page engagement by 27% and improved click-through rates by 20% compared to the previous design.


Social Impact Social media interactions increased by 32% and brand recognition scores improved by 18%, establishing a strong foundation for upcoming campaigns.

We successfully executed a cohesive visual update, enhancing both digital and physical brand touchpoints. We also delivered a refreshed, engaging brand identity, setting a strong foundation for future marketing initiatives.

Next Project

Next Project

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