BILLY DUVALLE

®2024

Cloud:
Air, Elevated

Cloud:
Air, Elevated

As one of the company’s most significant product launches, the Cloud Humidifier redefined the category with its innovative design, seamlessly blending form and function. I led the creative execution, developing a distinct visual identity and marketing strategy that positioned it as a premium self-care essential. Through high-end lifestyle photography, compelling storytelling, and optimized digital experiences, we highlighted its benefits for skin, hair, and sleep—driving engagement and conversions in a competitive market.

CLIENT
Vitruvi

DELIVERABLES
Visual Guidelines
Photography Assets
Campaign Concepts
Digital Assets
Influencer Briefs

CLIENT
Vitruvi

DELIVERABLES
Visual Guidelines
Photography Assets
Campaign Concepts
Digital Assets
Influencer Briefs

YEAR
2023

role
creative director

YEAR
2023

role
creative director

I established a refined aesthetic that captured the essence of hydration and self-care, creating clear creative guidelines that ensured consistency across digital, packaging, and retail channels. The visual identity was designed to highlight the product’s disruptive nature in the market.

The Process

The campaign focused on lifestyle storytelling, highlighting Cloud’s minimalist design and wellness benefits.

A multi-channel approach combined elevated product photography, influencer partnerships, and strategic digital marketing to create a cohesive brand narrative.

The launch was supported by social media teasers, email marketing, and website enhancements, all designed to reinforce Cloud’s premium positioning

The Process

The campaign focused on lifestyle storytelling, highlighting Cloud’s minimalist design and wellness benefits.

A multi-channel approach combined elevated product photography, influencer partnerships, and strategic digital marketing to create a cohesive brand narrative.

The launch was supported by social media teasers, email marketing, and website enhancements, all designed to reinforce Cloud’s premium positioning.

The Outcome


The campaign achieved a 25% increase in digital engagement, with a 27.3% lift in landing page clicks and a 21.8% boost in conversion rates.

Cloud quickly became a best-seller, with over 550 units sold in the first 30 days.

Additionally, brand awareness rose by an estimated 18% through increased social media impressions and organic earned media, establishing a scalable framework for future product launches.

I established a refined aesthetic that captured the essence of hydration and self-care, creating clear creative guidelines that ensured consistency across digital, packaging, and retail channels. The visual identity was designed to highlight the product’s disruptive nature in the market.

Next Project

Next Project

Next Project