The Process
A clean, functional interface was developed to make subscription management effortless—allowing users to update deliveries, swap products, and adjust preferences in just a few clicks.
The UX was optimized with personalized recommendations based on past purchases, clear billing transparency, and proactive reminders to reduce cancellations.
A multi-channel rollout ensured customers were smoothly transitioned to the new system.
The Process
The campaign focused on lifestyle storytelling, highlighting Cloud’s minimalist design and wellness benefits.
A multi-channel approach combined elevated product photography, influencer partnerships, and strategic digital marketing to create a cohesive brand narrative.
The launch was supported by social media teasers, email marketing, and website enhancements, all designed to reinforce Cloud’s premium positioning.
