BILLY DUVALLE

®2024

Iconic Vision: Ray-Ban

Iconic Vision: Ray-Ban

Clearly.ca aimed to strengthen its positioning in the premium eyewear market by leveraging its partnership with Ray-Ban, one of the most recognizable eyewear brands in the world. While Clearly was well-established in the affordable and mid-range eyewear segments, it needed to bridge the gap between value-conscious shoppers and premium-brand enthusiasts.

CLIENT
Clearly & Ray-ban

DELIVERABLES
Visual Guidelines
Photography Assets
Campaign Concepts
Digital Assets
Influencer Briefs

CLIENT
Clearly & Ray-ban

DELIVERABLES
Visual Guidelines
Photography Assets
Campaign Concepts
Digital Assets
Influencer Briefs

YEAR
2023

role
creative director

YEAR
2023

role
creative director

I spearheaded a multi-channel brand activation, bringing Ray-Ban’s iconic style into Clearly.ca through email, digital ads, website assets, and social media. To make the campaign feel authentic and aspirational, I directed a high-end lifestyle photoshoot that blended Ray-Ban’s heritage with Clearly’s modern aesthetic.

The Process

A multi-channel activation integrated email, digital ads, web assets, and social to elevate brand storytelling.

A lifestyle photoshoot blended iconic style with modern design to capture the brand’s essence.

Messaging was refined using customer segmentation and purchase insights.

A/B testing on emails and ads boosted engagement and CTR.

Landing page tweaks driven by heatmaps and analytics improved conversions.

The Process

A multi-channel activation integrated email, digital ads, web assets, and social to elevate brand storytelling.

A lifestyle photoshoot blended iconic style with modern design to capture the brand’s essence.

Messaging was refined using customer segmentation and purchase insights.

A/B testing on emails and ads boosted engagement and CTR.

Landing page tweaks driven by heatmaps and analytics improved conversions.

The Outcome


25% increase in premium eyewear sales, exceeding projected targets.


7% higher engagement on Clearly’s digital channels during the campaign, boosting brand affinity for high-end eyewear.

This campaign not only strengthened Clearly’s position as a premium eyewear retailer but also laid the foundation for future luxury brand partnerships with a scalable, repeatable campaign structure.