BILLY DUVALLE

®2024

VITOR CRUZ

®2025

Creative Unleashed

Creative Unleashed

Creative Unleashed

A rare creative species. A leader built for impact. A new zebra in the herd.
Ready when you are.
A rare creative species. A leader built for impact. A new zebra in the herd.

Ready when you are.
Where Content Meets Motion

A reel showcasing projects I’ve guided from concept to final cut: directing, editing, brainstorming, and collaborating with external partners.

Turning Strategy Into Story

The rebrand unified visual identity, packaging, and digital experience under a clearer design-meets-wellness narrative.

I led creative direction across all touchpoints: product, editorial, UI/UX, campaign, and social, building a system that scaled across teams and formats.

From photo direction to UI decisions, from content strategy to asset rollout, the focus was consistency, clarity, and emotional resonance.


The brand became more recognizable, more usable, and easier to activate across channels.

27% jump
in average session duration
32% boost
in social media interactions
20% lift
in CTR
20%
lift
in CTR
Turning Strategy Into Story

To expand brand awareness among Gen Z and millennial audiences, Clearly teamed up with Leenda Dong (17.4M followers), a massively popular influencer known for her humor and relatable content.

The collaboration brought her personality to life through a lifestyle photoshoot that seamlessly blended her signature style with Clearly’s aesthetic.

At the heart of the campaign was a TikTok video where Leenda playfully styled different frames for everyday moments, creating a fun, shareable format that resonated with her audience.

The momentum carried across TikTok and Instagram, with engaging video content, behind-the-scenes glimpses, and interactive posts.

1.2M views
on Leenda’s TikTok video
68.7k likes
on Leenda’s TikTok video
68.7k likes
on the influencer’s post
300+ comments
across Instagram and TikTok
Designing the Digital Experience

The goal was to simplify how customers managed their Epicure subscription boxes, reducing churn and making the experience feel flexible, transparent, and effortless.


We designed a clean interface that let users swap products, skip deliveries, or change frequencies in just a few taps.

Smart recommendations and clear billing timelines helped reduce cancellations and boost reorders.


A phased rollout across web, mobile, and email ensured existing subscribers transitioned smoothly into the new system.


12% increase
in subscriber retention
9% decrease
in churn rate
25% decrease
in customer support inquiries
If you think there’s room for a new zebra in the herd, I’m all ears. ✉️ 🦓⚡️
vitorcruz.vc@gmail.com
If you think there’s room for a new zebra in the herd, I’m all ears. ✉️ 🦓⚡️

vitorcruz.vc@gmail.com